All posts by Lisa Halter

PSI TO SPONSOR THE 2017 ASSOCIATION OF TEST PUBLISHERS (ATP) – INNOVATIONS IN TESTING CONFERENCE

Glendale, CA – March 2, 2017 – PSI Services LLC (PSI), an industry-leading provider of professional testing services, announced that they will be a Platinum Sponsor for the 2017 Innovations in Testing Conference to be held at the Westin Kierland Resort in Scottsdale, AZ, on March 5-8, 2017.

“PSI has long been a leading contributor and active supporter of the Association of Test Publishers,” said Greg Becker, EVP, Strategy and Market Development.  “We take great pride in participating and exhibiting at the show (booth #40) and sponsoring the Internet café.  This year PSI will be Leading the Conversation in the conference program, by presenting in 14 program sessions.”

MONDAY, MARCH 6
9:30 AM – 10:30 AM   Measuring Test Competency: A Cross-Divisional Session on the Value of Performance Testing
11:00 am – 12:00 PM   Addressing the Gaps: Using Research on Security Practices to Identify Your Organization’s Shortfalls
12:00 PM – 1:15 PM   PSI Services ATLAS Cloud Product Demo
12:00 PM – 1:15 PM   RPNow: On-Demand and Scalable Platform for Secure Online Proctoring for Anytime Anywhere Test-Taking
12:00 PM – 1:15 PM   Competency Modeling, Fueled by Technology
1:15 PM – 2:15 PM   Crowd Sourcing: The Future of Survey Research?
2:30 PM – 3:30 PM   Monitoring Assessment Performance: Analysis, Record Keeping, Reporting and Taking Action
2:30 PM – 3:30 PM   Performance Testing: Opportunities, Challenges, and Lessons Learned
5:30 PM – 7:00 PM Detecting Inattentive Respondents in MTurk and Research Samples
TUESDAY, MARCH 7
2:30 PM – 3:10 PM Getting Fired Up About Market Research
4:30 PM – 5:30 PM
 
From A to Z: How to Deliver Learning, Practice Exams, and Certification Credentials, all from your LMS
4:30 PM – 5:30 PM
 
Reaching Your Candidates: Using Multiple Delivery Models to Expand Access to Assessments
WEDNESDAY, MARCH 8
8:45 AM – 9:45 AM When They Practice, You Can Learn: Innovations in Practice Exam Use
 
10:00 AM – 11:00 AM Transitioning to Automated Test Assembly: An Overview and Case Study

“The ATP conference is one of the testing industry’s leading events and provides PSI an opportunity to meet with valued clients and peers, and discuss the latest trends that will shape the future of the industry,” said Stephen Tapp, PSI’s CEO.

About PSI

PSI Services LLC (PSI) has over 70 years of experience providing worldwide testing solutions to corporations, federal and state government agencies, professional associations, certifying bodies and leading academic institutions. PSI offers a comprehensive solutions approach from test development to delivery to results processing, including pre-hire employment selection, managerial assessments, licensing and certification tests, distance learning testing, license management services and professional services. More information is available at www.psionline.com.

Further Information

Greg Becker, Executive Vice President
PSI Services LLC
+1 818 847 6180
gbecker@psionline.com

PSI SERVICES LLC ACQUIRES PERFORMANCE ASSESSMENT NETWORK (PAN)

Leaders in Talent Assessment and Measurement Solutions Combine Forces

Burbank, CA January 24, 2017  PSI Services LLC (PSI), a worldwide, industry-leading professional testing services provider to corporations, federal and state government agencies, professional associations, certifying bodies and leading academic institutions, today announced that they have acquired Performance Assessment Network (PAN), a recognized leader in talent assessments and measurement solutions for the Corporate, Government and Education marketplace worldwide.

The acquisition of PAN extends PSI’s product range and solution reach for its Talent Assessment market segment, providing an opportunity for the combined portfolio to expand their hiring and development programs leveraging PAN’s world-class assessment technology, supported by content from PAN’s industry-leading assessment catalog and PSI’s seventy years of expertise providing products and industry leading psychometric consulting in the Talent Assessment industry.

“The PAN acquisition supports PSI’s expansion plans for our Talent Assessment market (PSI’s original market segment) as we look for strategic opportunities to continue our growth,” said Steve Tapp, President and CEO of PSI. “By combining PSI’s extensive psychometric consulting arm, industry leading assessment products, and operational expertise with PAN’s expanded leading edge technology and test catalog, including IPAT published products, PSI is well-positioned to deliver world-class solutions and provide more choice to the Human Capital marketplace.”

Jim Holm, PAN’s CEO, said, “We believe the partnership with PSI to be an excellent growth opportunity. The worldwide operational resources and test security experience of PSI, combined with PAN’s more than 16,000 active testing administrators and HR managers using PAN’s technology and catalog to hire and develop great employees, will provide a unique suite of robust product solutions to accelerate growth and provide enhanced services.”

PSI provides various solutions worldwide through its multiple business channels including talent assessments (of job-seeking candidates as well as employee development programs), licensure testing and license management services (for government regulatory agencies), certification credentialing services (for certifying bodies) and leading academic institutions. PSI offers clients various solutions to measure, assess and identify the skills, traits and abilities of individuals seeking jobs, degrees, and licensure or certification credentials. 

About PAN

PAN was founded in 2000 by two clinical psychologists that saw a need to compile the best online assessments onto one platform. Today, PAN is the leading provider of talent measurement solutions to help organizations of all sizes hire, develop, and retain the right talent. PAN’s suite of industry-leading assessment tools, innovative technology, and support services offers clients a single source for streamlined people measurement.  More information is available at www.panpowered.com.

About PSI

PSI Services LLC (PSI) has over 70 years of experience providing worldwide testing solutions to corporations, federal and state government agencies, professional associations, certifying bodies and leading academic institutions. PSI offers a comprehensive solutions approach from test development to delivery to results processing, including pre-hire employment selection, managerial assessments, licensing and certification tests, distance learning testing, license management services and professional services. More information is available at www.psionline.com.

Further Information

Greg Becker, Executive Vice President
PSI Services LLC
+1 818 847 6180
gbecker@psionline.com

PSI SERVICES LLC ACQUIRES ECDL SWITZERLAND

Burbank, CA – January 19, 2017 –  PSI Services LLC (PSI), a worldwide, industry-leading professional testing services provider, today announced they have acquired ECDL Switzerland AG, the organisation that promotes the development of computer skills by delivering the ECDL certificates in Switzerland and Liechtenstein.

“We are excited about belonging to an international company as we already offer an international certificate for computer users”, said Julia van Wijnkoop, Managing Director of ECDL Switzerland, “We have worked with the PSI teams in Sweden and UK over many years and are looking forward to advancing that working relationship now as part of the PSI family.”

“Given our extensive involvement with ECDL internationally, the acquisition both enhances PSI’s position in the crucial area of digital literacy and supports the continued expansion of our global footprint.” said Steve Tapp, President and CEO of PSI.  “By leveraging the wealth of experience that exists within ECDL Switzerland and their in-depth local knowledge, we will be able to bring our full range of products and services to existing clients, as well as growing our presence significantly in the Swiss market.”

PSI has played a leading role in the field in digital literacy for over 20 years. As the pre-eminent provider of courseware, diagnostic and certification tests for the internationally recognised European and International Computer Driving Licence (E/ICDL), it delivers millions of tests each year to 26 countries in 22 languages, with an exclusive presence in some of the programme’s largest markets.

About ECDL Switzerland AG

Founded in 2000 and based in Basel, ECDL Switzerland AG aims to promote the development of computer skills. As the licensee of the Swiss Informatics Society (SI), ECDL Switzerland AG is responsible for the implementation and coordination of the ECDL (European Computer Driving Licence) programme in Switzerland and Liechtenstein. The team consists of 20 members of staff. They issue the ECDL certificates which are obtained by passing the ECDL online exams. Schools, as well as companies and organisations, can become accredited ECDL Test Centres. This allows them to offer the ECDL exams to their students, participants in their courses or members of staff. For more information, visit www.ecdl.ch.

About PSI

PSI Services LLC (PSI) has over 70 years of experience providing worldwide testing solutions to corporations, federal and state government agencies, professional associations, certifying bodies and leading academic institutions. PSI offers a comprehensive solutions approach from test development to delivery to results processing, including pre-hire employment selection, managerial assessments, licensing and certification tests, distance learning testing, license management services and professional services. More information is available at www.psionline.com/international.

Further Information

Julia van Wijnkoop, Managing Director
& Head Marketing ECDL Switzerland AG
+41 61 270 88 7
julia.vanwijnkoop@ecdl.ch
Alistair Fryer-Bovill, Director of Marketing
PSI International
+44 (0)1763 252191
afryer-Bovill@psionline.com

 

The Best Get Better Together: PSI Services LLC Acquires Software Secure

What the PSI acquisition of Software Secure means for you

We are pleased to share that Software Secure (SSI) has joined the PSI family today. After spending 17 years building a successful remote proctoring business, we felt our customers would be best served by SSI partnering with an organization that had a complementary set of attributes and help allow us to scale faster and more efficiently.

We are writing this [letter/blog] to you for two reasons. The first is to thank you – our valued and loyal customers. You have supported us through the years and entrusted us with the noble endeavor of protecting the integrity of your distance learning programs. We are grateful and honored to have this relationship. The second is to share with you why we made the decision to join PSI and what it means for you.

Why did we make this decision?

We believe it is imperative that we provide the most up to date technology and services to our customer base of 450+ customers. In some cases, live proctoring is considered a better option by a course, program, or institution in higher education, or a certification organization. PSI has developed a live proctoring solution that meets the needs of these customers, and integrated with our Remote Proctor Now (RPNow) solution, will allow us to offer our customers the ability to choose the cost-effective solution that meets their particular needs best, all backed a world-class customer support and services organization.

PSI offers a comprehensive solutions approach from test development to delivery to results processing, including pre-hire employment selection, managerial assessments, licensing and certification tests, license management services and professional services.   Their focus on exam integrity and putting the customer first fits perfectly with Software Secure’s principles.

Why PSI?

PSI Services LLC (PSI) provides worldwide testing solutions to corporations, federal and state government agencies, professional associations and certifying bodies. It continues to grow globally with a presence in over 50 countries. PSI recognized Software Secure’s strong team, technology and market expertise; attributes that would enable PSI to compete more effectively in all market segments with a more innovative offering.  Software Secure’s strength in Higher Education dovetails with PSI years of experience and customer base in certification organizations.   PSI’s focus on test security as a priority, complementary product strengths, and global reach fit Software Secure’s needs perfectly. Which brings me to sharing why we believe this is a positive outcome for you.

Our Customers

Since day 1, our goal has always been to create convenient, affordable, scalable and efficient solutions that delight our customers. The Software Secure business has two main segments: higher education and certification/corporate assessments.

  • Higher Education: Working as one team, PSI and Software Secure will be able to serve institutions with the broadest range of proctoring services – including live proctoring. Together, we will be able to drive higher market penetration of online proctoring.
  • Certification/Corporate: PSI’s extensive experience sharpens our assessment delivery capability to drive increased ROI. With a combined base of over 1200 clients, PSI and SSI will be able to better serve this market, from assessment to credentialing.

Most importantly, as a Software Secure customer, we will continue to provide you with the same exceptional service and products you’ve come to expect from us. And we’ll do so as part of one of the world’s leading assessment companies.

The Marketplace

As the online education market has matured, and as testing has evolved –  the needs and requirements of institutions are changing. There is a growing need for integrated solutions that provide unlimited access and scalability. Together, PSI and Software Secure will provide higher education with the broadest product and solution set; and certification organizations and corporations with everything from test delivery to psychometrics and test banks. We are uniquely positioned to provide a complete offering; from the assessment and monitoring of online learners, to the testing of employee competency, all to help support life-long learning.

The future with PSI-Software Secure

The coming together of PSI and Software Secure is significant and we are excited about the future. Let me share a few of the key outcomes of our acquisition:

  • Single Source: With expertise in higher education, certification and licensure assessments, we provide a seamless solution. The PSI-SSI offering will help us continue our market leadership.
  • Shared Vision: We come together with the shared objective of solving the integrity challenge that faces our clients; colleges and universities, certification organizations and corporations.
  • Leading the Pack: Together PSI and Software Secure are best positioned to help the integrity and productivity of the assessment landscape through innovation in remote proctoring and test delivery.

Summing it up . . .

How do we feel about all this? Well, we’re pretty excited this is happening! It’s a great moment for Software Secure – and one that could only have been possible with the people around us – from our talented and dedicated employees to you, the 450+ customers who have supported us over the last 17 years. There will be changes and challenges ahead, but we couldn’t be more optimistic about the path ahead in 2017 and beyond.

Thank you, and looking forward to the future – with integrity!

Warmly,

Douglas M. Winneg
Founder, Software Secure
Senior Vice President, PSI Academic Market
+1 617 658-2831
dwinneg@softwaresecure.com

To read more about PSI’s acquisition of Software Secure in the press release, click here.

PSI SERVICES LLC ACQUIRES REMOTE PROCTORING PIONEER SOFTWARE SECURE, INC.

The Acquisition Expands PSI’s Full Service Testing Footprint into the Academic Marketplace   

Burbank, CA January 10, 2017  PSI Services LLC (PSI),  a worldwide, industry-leading professional testing services provider to corporations, federal and state government agencies, professional associations, certifying bodies and leading academic institutions, today announced that they have acquired Software Secure, Inc. (Software Secure), a  recognized leader in Cloud-based (SaaS) online testing and a pioneer in Record and Review remote proctoring solutions for higher education, K-12 and certification organizations.

The Software Secure acquisition is PSI’s second major investment in the Remote Proctoring space within the last two years – PSI previously acquired Innovative Exams, a leader in Live Remote proctoring and Secure Kiosk testing. The combined acquisitions allow PSI to take a leadership position in providing the marketplace with a full-service solution (best of breed Candidate Authentication, Live Remote proctoring, Record and Review, Automated proctoring, a robust test delivery Engine-Psychometric Consulting, and Digital Badging). The above capability combined with PSI’s worldwide test center solutions yields more choice for all stakeholders.

“The Software Secure acquisition supports PSI’s expansion into the Academic market segment as we look for strategic opportunities to continue our growth,” said Steve Tapp, President and CEO of PSI. “By combining PSI’s extensive testing platform and operational expertise with Software Secure’s patented proctoring solutions and services, PSI is well-positioned to deliver world-class solutions and provide more choice to educators and learners now, and in the future.”

Douglas Winneg, Software Secure CEO, said, “We believe the partnership with PSI to be a perfect fit. The worldwide operational resources and test security experience of PSI combined with our solid track record of growth with over 400+ customers worldwide will provide our customers access to an expanded network of the industry’s best products.”

PSI provides various solutions worldwide through its multiple business channels including talent assessments (of job-seeking candidates as well as employee development programs), licensure testing and license management services (for government regulatory agencies), certification credentialing services (for certifying bodies) and leading academic institutions. PSI offers clients various solutions to measure, assess and identify the skills, traits and abilities of individuals seeking jobs, degrees, licensure or certification credentials.

 About Software Secure

With over 400 customers, Software Secure is the leading provider of secure and cost-effective computer-based testing solutions for any learning environments in higher education, K-12 and certification programs. With award-winning proctoring products that provide authentication and scalable security, the most recognized education institutions turn to Software Secure to help assure the integrity of degrees and credentials earned online – anytime, anywhere. More information is available at www.softwaresecure.com.

 About PSI

PSI Services LLC (PSI) has over 70 years of experience providing worldwide testing solutions to corporations, federal and state government agencies, professional associations, certifying bodies and leading academic institutions. PSI offers a comprehensive solutions approach from test development to delivery to results processing, including pre-hire employment selection, managerial assessments, licensing and certification tests, distance learning testing, license management services and professional services. More information is available at www.psionline.com.

Further Information

Greg Becker, Executive Vice President
PSI Services LLC
+1 818 847 6180
gbecker@psionline.com

Wake Up, You’re Dying!

In the time it’s taken you to read this title, another few seconds have passed from your life.  That time is gone forever, and it’s never coming back.  As time ticks by, we sit in front of computers, we watch meaningless shows on TV, we play meaningless games on our iPads, we eat, we sleep, and then repeat.

When will you make your mark on the world?  At what point will you stand up and fight for something that matters?  At what point will you take back your life?

Years ago, I worked at a supermarket chain.  On the surface, my job didn’t seem to matter much.  I sat in a windowless office, that was walled up inside another larger windowless office, which sat within a windowless building that had been converted from a warehouse.  Work started at 8:00, but I showed up every day at 5:00 AM, because I was grateful for the job.  As I analyzed data, typed reports, and did many other equally meaningless things, I had an epiphany.  The impact of my job, my individual efforts, could only matter so much.  However, if I could influence others to up their game by even a small margin, the impact would become enormous.

Personnel selection is a path toward having that level of impact.  In the supermarket business there’s something called grating fruit.  When you grate fruit, you rotate it and check for bumps and scrapes.  Any bad fruit is discarded.  Grating fruit matters, because if you go to a grocery store and notice damaged fruit, you might not go back there again.  In fact, in the supermarket industry everything matters.  Margins are so thin, that buyers need to negotiate good contracts, purchasers at the store level need to maintain inventory without overbuying, virtually everything they sell is perishable (especially beansprouts), and planograms need to be flawless, lest profits will tank.  A single supermarket might employ 300 people.  Multiply that across 1,000 locations and you’ve got 300,000 employees that need to be on their game.  According to Hearst Newspapers (2016), average turnover in the supermarket industry is 100%, and the cost of replacing even just one cashier is more than $3,600.  At the industry level, retailers lose more than $23 billion a year due to turnover (Nextera, 2005).

Hiring better people matters.  Hiring people who get up to speed faster, perform better, and stay on the job longer, has a significant impact on organizational success (Cascio & Ramos, 1986; McKinsey, 2000; Schmidt & Hunter, 1983).  My epiphany?  One person can only grate so much fruit.  However, all it takes is one person to put a selection process in place that ensures that you hire better employees.  It’s those new employees, tens of thousands of exceptional workers – fruit graters who make sure every fruit is perfect, cashiers who greet guests a little friendlier, purchasers who ensure you’re never out of stock, and leaders who grew from those entry-level feeder pools, that drive the business toward success.

Today, 15 years later, that business is a Fortune 500 company, and one of my biggest clients.  When I think back on that time, I don’t really remember the windowless office.  What I remember, with a little smile and a lot of fondness, is that I made a difference.


Brad Schneider, Ph.D.Brad Schneider, Ph.D., is Senior Vice President of Talent Assessment at PSI.  Contact him at bschneider@psionline.com  or by phone at 818.847.6180.

Click here for more information about PSI’s assessment solutions.

 

 

Marketing – Using Our Stories

blog-9-ice-photo-1Four weeks ago, I gathered with more than 15 other PSI staff members at the annual conference of the Institute for Credentialing Excellence (ICE). This is the last major testing conference of the year for credentialing bodies and is a great opportunity to visit with hundreds of colleagues, clients, former coworkers, and others in this industry. At this conference, PSI hosted an event where we welcomed more than 80 representatives of our clients. As we had discussions over the dinner, I was struck by how many people these 80+ individuals represented. Each person represented their own professional background and story, but they also represented their organizations, each with thousands of credential holders and thousands more of individuals who practice in their professions.

blog-9-ice-photo-2At this conference, I also co-presented on market research and how credentialing bodies can leverage the data they collect. Data like satisfaction surveys, post-exam surveys, demographic information collected at time of registration, and more can help organizations better understand, reach, and communicate with prospects, candidates, and credential holders alike. Using this information is critical to being able to target limited marketing and communication resources to grow one’s credentialing program.

However, we also have an immense asset in the stories – the professional and personal experiences – of credential holders. Just as each person at the dinner represented their own professional story, finding out the backgrounds of credential holders, how their credential has factored into their professional and personal experience, and sharing that experience more widely is one of the most powerful marketing message any credentialing organization possesses.

PSI consults with a number of organizations, both as separate engagements and as part of our test development and psychometric services, on how they can continue to develop their programs and help them thrive. Our team’s experience working with hundreds of credentialing programs over the years can help you not only meet your functional test development needs, but also assist you with those day-to-day questions in running your program. Through these experiences, we have many stories of our own that we can share, offering case studies that help you enrich your own programs and learn from the successes and failures of others. Learn more about PSI’s test development, psychometric, and consulting services, as well as reading PSI’s evidence based psychometric briefings at http://corporate.psionline.com/certification/test-development-psychometric-services/.


Dr. Rory McCorkleRory E. McCorkle, Ph.D., is Vice President of Certification Services at PSI.  Contact him at rmccorkle@psionline.com, or by phone at 818.847.6180.

Click here to learn more about PSI’s comprehensive testing solutions.

 

 

PSI SERVICES LLC ACQUIRES COMPUTER ASSISTED TESTING SERVICE (CATS)

Leaders in Computer-Based Testing Join Forces to Expand their Combined Testing Solutions for the Aviation Industry
 
Burbank, CA December 6, 2016  PSI Services LLC (PSI),  a worldwide, industry-leading professional testing services provider to corporations, federal and state government agencies, professional associations and certifying bodies, today announced that they have acquired Computer Assisted Testing Service (CATS), an organization that delivers computer based examinations for organizations involved in licensing and certification testing.

Mark Dennehy, President and CEO of CATS, stated that, “We are excited about joining the PSI family. Having worked alongside PSI in the industry for many years, we have watched closely the exciting growth PSI has undergone, both in clients and products and services. We look forward to working together to add even more value to our clients in the near future.”

“The CATS acquisition supports PSI’s expansion in our federal and certification market segments as we look for strategic opportunities to continue our growth,” said Steve Tapp, President and CEO of PSI. “Both PSI and CATS have a considerable position within the Federal Aviation marketplace. The combined entities will provide focused-innovative product solutions and dedication to quality for the thousands of candidates seeking aviation licensure and certifications. We look forward to partnering with the experienced team at CATS and their clients, as we further our commitment to offering the most robust, full service, end-to-end testing solution in the industry.”

PSI provides various solutions through its multiple business channels including talent assessments (of job-seeking candidates as well as employee development programs), licensure testing and license management services (for government regulatory agencies), and certification credentialing services (for certifying bodies) worldwide. PSI offers clients various solutions to measure, assess and identify the skills, traits and abilities of individuals seeking jobs, licensure or certification credentials.

About CATS

Computer Assisted Testing Service (CATS) is a full service testing company for licensure, certification, assessment, and educational testing programs. CATS offers end‐to‐end examination services, including fixed and remote computer‐based testing, test development and research, and construction of new test item types for a wide range of professions. More information is available at www.catstest.com.

About PSI

PSI Services LLC (PSI) has over 70 years of experience providing worldwide testing solutions to corporations, federal and state government agencies, professional associations and certifying bodies. PSI offers a comprehensive solutions approach from test development to delivery to results processing, including pre-hire employment selection, managerial assessments, licensing and certification tests, license management services and professional services. More information is available at www.psionline.com.

Further Information

Greg Becker, Executive Vice President
PSI Services LLC
+1 818 847 6180
gbecker@psionline.com

PSI IS AN ICE PLATINUM SPONSOR

2016 Institute for Credentialing Excellence (ICE) Exchange Conference

Burbank, CA (November 3, 2016) PSI Services LLC (PSI), a worldwide, industry-leading professional testing services provider to corporations, federal and state government agencies, professional associations, and certifying bodies, is a proud Platinum Sponsor at the upcoming 2016 Institute for Credentialing Excellence (ICE) Exchange Conference to be held at The Broadmoor in Colorado Springs, CO, from Tuesday, November 8 through Friday, November 11, 2016.  The name ICE Exchange reflects what is valued most at the annual conference – the exchange of ideas, industry trends and best practices through networking, education and touching on the many aspects of the credentialing ecosystem.

In addition to exhibiting at the show and hosting the ICE First Time Attendees Reception and the Awards Luncheon, PSI will be providing thought leadership as part of several important presentations, including:

Wednesday, Nov. 9
12:15 p.m. – 12:30 p.m. Linking Market Research and Strategy
2:00 p.m. – 3:30 p.m. ICE Research Summit: Assessing Noncognitive Competence / Standard Setting and Validation Strategies
4:00 p.m. – 5:30 p.m. Fulfilling the Need: Launching a New Certification
Thursday, Nov. 10
8:15 a.m. – 9:00 a.m. Monitoring Assessment Performance: Analysis, Record Keeping Reporting, and Taking Action
9:00 a.m. – 10:00 a.m. Leveraging Your Resources: Alternate Uses of Your Job/Practice Analysis

“As a thought leader in the field of testing, PSI has been a long time supporter of ICE, and each year we look forward to the annual conference, meeting with peers and sharing with our industry colleagues the latest trends and  important changes to the future of the credentialing marketplace,” said Greg Becker, Executive Vice President, Strategy and Market Development.

 About PSI

PSI Services LLC (PSI) has 70 years of experience providing worldwide testing solutions to corporations, federal and state government agencies, professional associations and certifying bodies. PSI offers a comprehensive solutions approach from test development to delivery to results processing, including pre-hire employment selection, managerial assessments, licensing and certification tests, license management services, and professional services. More information is available at www.psionline.com.

Further Information

Greg Becker, Executive Vice President
PSI Services LLC
+1 818 847 6180
gbecker@psionline.com

Targeted Market Research

If you’ve checked your inbox lately, you likely have a request or two to respond to a survey from vendors you use, asking you for insights into how you view their product, whether you would be willing to continue using it, or even why others may not be willing. Spending ten minutes to provide an opinion about a product is market research. Companies use the results to determine whether consumers are satisfied, products are in demand, or what areas of a business need to be improved.

The direct benefit of market research is to help organizations identify issues or opportunities and determine the effectiveness of current programs. Organizations that know how to apply what the market research is telling them are also able to focus on the consumers, reduce risk, make a case for funding, and innovate.

In certification, the consumers are candidates, their colleagues and supervisors, and the general public. Organizations need to know whether their consumers are happy, how earning the credential has impacted them, the reason behind earning the credential in the first place, and the overall value of the credential.  Often certification bodies collect information at the end of a computer-based test about a candidate’s experience in the testing center. These post-exam surveys are also becoming popular with remotely proctored exams. But is asking candidates about their testing experience enough?

PSI works with a number of clients who feel like it is not enough. PSI develops targeted market research approaches based on the strategic goals of these clients. For example, PSI work closely with a client that uses both post-exam questions at the test center and a separate marketing survey sent to all registered candidates a few weeks after the testing window closes. Specifically, the survey research is designed to provide insight into the importance and satisfaction levels of various program elements. This way, the organization can target the elements that are most important to their consumers and work to increase satisfaction levels in those areas. PSI makes recommendations to the organization on how to make meaningful changes to their program based on the results. The survey results are compared over time to determine whether efforts are successful.

Other PSI market research projects have included post-conference satisfaction surveys, training needs analysis, new credential feasibility studies including interviews and focus groups, and complete program audits leading to strategic portfolio redesign. PSI has the social science and survey research expertise to provide targeted market research to help organizations ask the right questions and turn their results into action.


Beth Kalinowski, MBA, is Director of Account Management, Certification at PSI.  Contact her at bkalinowski@psionline.com, or by phone at 818.847.6180.

 

 

Siddiq Kassam is Associate Psychometrician at PSI.  Contact him at skassam@psionline.com, or by phone at 818.847.6180.

Click here to learn more about PSI’s comprehensive testing solutions.